Lamborghini History and Heritage
THE MAN AND HIS DREAMS
FERRUCCIO LAMBORGHINI – THE FOUNDER
He was a man from the country, a lover of fast cars, a sober businessman and a visionary at one and the same time. Ferruccio Lamborghini (1916 – 1993), the founder of the sports car brand, is regarded as being one of the great Italian entrepreneurial personalities of the 20th century and as a person with many facets: a man as fascinating as his cars.
Ferruccio Lamborghini came into the world on 28th April 1916 on a farm in the rural town of Renazzo di Cento near Modena. As a boy Lamborghini already had a burning interest in all mechanical objects. He graduated with an engineering degree from the technical university in Bologna. During the Second World War he was stationed on the Greek island of Rhodes as a ground crew member of the air force.
Lamborghini enjoyed his success and the good things in life: good food, fine wines and fast cars. In 1948 he had already built an open sports car on the basis of a tuned Fiat Topolino and took part with this car in the Mille Miglia road race, which was extremely popular in Italy at the time. However, the race ended for car number 427 after about 600 miles, as Lamborghini reported himself, “in a bar which I entered with the car through the wall”.
The story of how Ferruccio Lamborghini decided to make sports cars himself at the end of 1962 has been circulated often and with many variants, legend and truth having become inseparably mixed. Essentially this is what seems to have taken place: Lamborghini owns a collection of powerful Jaguars, Mercedes, Ferraris and Maseratis, but no car completely satisfies him. In one case the luxury is insufficient for him, in another case the ventilation is too weak or the quality inferior or the power transmission noise seems to be too loud for him.
Lamborghini is not even happy with the workmanship on his new Ferrari 250 GT. He requests a meeting with Enzo Ferrari in nearby Maranello, but is refused. He has the GT taken to pieces by his engineers and recognizes that many of the parts used are standard items. Lamborghini thinks that he could build such a sports car very much better himself and, if he were to do without his expensive motor sport, he would even be able to open up a new, profitable business segment.
The History of Lamborghini Automobili Officially Starts
THE SPORTS CAR BRAND IS CREATED
Ferruccio Lamborghini established Automobili Ferruccio Lamborghini S.p.A., in Sant’Agata Bolognese in May 1963. Its location in the small town between Modena and Bologna was chosen carefully, typical for Lamborghini. The ultra-modern plant in green meadow land with an area of 50,000 m2 had plenty of space to grow, the tractor and heating factory not being far away. And it was in the middle of the “Terra di Motori”, engine country, home to the factories of Ferrari, Maserati and Ducati, and now Lamborghini as well.
Although a highly qualified source of skilled workers from the sports car industry existed, the wage level was low because the region was otherwise relatively structurally weak. Lamborghini gave the municipality an employment guarantee for his workers and in return he received a long-term interest-free loan. The impatient boss exerted considerable pressure during erection of the factory and after just a year it was complete.
The aggressive bull on the corporate coat of arms already decorated the first Lamborghini sports cars. The head of the company, himself born under the zodiac sign Taurus, loved this symbol – he saw in it an expression of his forward-thinking, energetic and occasionally impetuous character.
The first model was naturally put out quickly, given that Lamborghini had only a few months between the time he decided to build the factory and the date set for its official presentation. The event that was chosen for this was the era’s traditional rendezvous, the Turin Auto Show scheduled for the beginning of November 1963. Since Lamborghini had a very clear idea of what he wanted, he didn’t waste any time looking for the right people. For the engine, which had to be the best V12 made in the area – and thus in the world – he immediately turned to Giotto Bizzarrini, who had designed some of Ferrari’s most recent engines. For the rest of the car and to start up production, he hired two promising young engineers, Giampaolo Dallara and Giampaolo Stanzani. This was a considerable endeavour and time was short.
The world public debut of the HURACÁN LP 610-4 was at the 2014 Geneva Motorshow. A new era has begun for Automobili Lamborghini and the luxury super sports car segment: this brand-new Lamborghini not only represents the successor to the iconic Gallardo, but also redefine the benchmark for luxury super sports cars in this segment.